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一q给UPd?1亿！巨亏75亿的B站底气何在_电脑报在U?/title>
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一q给UPd?1亿！巨亏75亿的B站底气何?
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<li>2023/3/7 9:50:40</li>
<li>cdQ原?/li>
<li>来源Q?span>电脑?/span></li>
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【电脑报在线?021q净亏损68亿元人民币后Q哔哩哔哩近日发布了2022q胦报，全年净亏损高达75亿元Q两q就亏掉了近150亿元Q哔哩哔哩盈利的希望I竟在哪里？
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<section label="Copyright 2018 iPaiban All Rights Reserved Q本样式已做版权保护Q未l正式授权不允许MW三方编辑器、企业、个Z用，q者必U）" donone="shifuMouseDownPayStyle('shifu_qmi_021')" style="margin: 0.5rem auto; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-size-adjust: auto; font-family: 微Y雅黑, "Microsoft YaHei"; font-size: 16px; width: 612.3px; border: none; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; width: 612.3px; text-align: center; overflow-wrap: break-word !important; visibility: visible;"><section style="margin: 0px; padding: 0px 0px 2px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: red; display: inline-flex; overflow-wrap: break-word !important; visibility: visible;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; border-bottom-width: 1px; border-bottom-style: dashed; border-bottom-color: red; display: inline-flex; font-size: 1rem; overflow-wrap: break-word !important; visibility: visible;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; overflow-wrap: break-word !important; visibility: visible;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; overflow-wrap: break-word !important; visibility: visible;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; text-align: justify; overflow-wrap: break-word !important; visibility: visible;">B站再ơ巨?5?/span></span></p></section></section></section></section><p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-size-adjust: auto; line-height: 1.75em; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-size: 15px; color: rgb(0, 0, 0); visibility: visible;">对于w处亏损泥潭中的B站而言Q再ơ巨亏已不新鲜?/span><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(0, 0, 0); font-size: 15px; visibility: visible;"> </span></p><p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-size-adjust: auto; line-height: 1.75em; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-size: 15px; color: rgb(0, 0, 0); visibility: visible;">3月初QB站公布了截至2022q?2?1日的W四季度和全q未l审计的财务报告Q根据胦报数据显C，B?022q营?19亿元人民币，?021q增长约13%Q净亏损?5亿元人民币，?021q?8亿元扩大U?0%?/span></p><p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-size-adjust: auto; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-size: 15px; color: rgb(0, 0, 0);">B站董事长兼首席执行官陈睿表示Q?/span><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(136, 136, 136); font-size: 14px;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">“第四季度，我们实现了日均活跃用h高速增长，同时毛利率进一步提升至20.3%Qƈ显著收窄亏损。我们关注用L高质量增长，W四季度C日均z跃用户比例从去q同期的26.6%增长?8.5%Q反映了用户黏性的q一步提升。面对去q宏观环境带来的挑战Q我们主动调整战略以适应市场变化Q专注提升公司经营能力，持箋降本增效Q加速商业化q程?023q_在推动社区健h长的同时Q我们将更加聚焦核心业务Q严格控制成本，l箋向盈亏^衡的目标q进。?/span></span></p><p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-size-adjust: auto; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-size: 15px; color: rgb(0, 0, 0);">陈睿g很乐观，但投资hq不买单Q自2021q?月股仗市D到巅峰后QB站就一d里，至今长期在低位徘徊，其港股破发近八成?/span></p><p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-size-adjust: auto; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-size: 15px; color: rgb(0, 0, 0);">虽然业W不佳、市D发，但B站流量倒是蛮漂亮的。截?022q四季度QB站日均活跃（日活Q用戯?280万，同比大增29%Q月度活跃（月活Q用户也辑ֈ3.26亿，同比增加20%。关pd增值服务收入的付费用户也达?810万，同比增加?5%?/span></p><p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-size-adjust: auto; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-size: 15px; color: rgb(0, 0, 0);">然而，q迟无法扭亏加上频繁巨亏Q流量数据再漂亮的意义又在哪里呢Q?/span></p><section label="Copyright 2018 iPaiban All Rights Reserved Q本样式已做版权保护Q未l正式授权不允许MW三方编辑器、企业、个Z用，q者必U）" donone="shifuMouseDownPayStyle('shifu_qmi_021')" style="margin: 0.5rem auto; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-size-adjust: auto; font-family: 微Y雅黑, "Microsoft YaHei"; font-size: 16px; width: 612.3px; border: none; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; width: 612.3px; text-align: center; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px 0px 2px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: red; display: inline-flex; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; border-bottom-width: 1px; border-bottom-style: dashed; border-bottom-color: red; display: inline-flex; font-size: 1rem; overflow-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; text-align: justify; overflow-wrap: break-word !important;">钱都亏去哪里?/span></span></p></section></section></section></section><p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-size-adjust: auto; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(0, 0, 0); font-size: 15px;">“攒钱如同针挑土Q花钱如同水推沙”这句俗语在B站n上得C完美诠释Q?022q_B站赚׃吗？</span><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(0, 0, 0); font-size: 15px;">赚了Q?/span><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(0, 0, 0); font-size: 15px;">2022qB站营?19亿元Q同比增?3%Q可它花q速度q超赚钱能力?/span><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(0, 0, 0); font-size: 15px;">自成体系的社Z及丰富多元的PUGV内容生态共同构{了B站的护城治I以兴驱动的C文化Q一斚w让B站有着独特内容创作端，另一斚w却让B站不得不铺开“摊子”（持箋d板块、频道）以满不同h的兴趣偏好?/span></p><p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-size-adjust: auto; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-size: 15px; color: rgb(0, 0, 0);">财报昄Q?022qB站的营业成本高达180亿元Q同比增?8%QB站表CZ要由于收入分成及内容成本增加所致。其中，收入分成主要是在直播和广告业务中lUPȝȀ?分成Q?span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">辑ֈ91亿元人民币，已经占到了公司营业成本的50%以上?/span>同时Q在哔哩哔哩的研发开支中Q服务器及设备折旧合计等开支增?8%?8亿元人民币，单这两笔开销接q?40亿元人民币。而正是因高的收入分成Q让B站保持了对创作者的吸引力，吸引C更多的用戗仅2022q第四季度，有过130万名UPdB站获得收入，同比增长64%?/span></p><p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-size-adjust: auto; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-size: 15px; color: rgb(0, 0, 0);">Zl系q样的流量热度，B站整个四季度的投入也是相当巨大的?022q第四季度，B站抛Z非常多的中小UPL量扶持计划，使得月均z跃UP主达380万，同比增长25%Q月均投EK?,760万，同比增长62%Q最l超q?30万名UP主通过多种渠道在B站获得收入?/span></p><p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-size-adjust: auto; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-size: 15px; color: rgb(0, 0, 0);">B站庞大的内容体系单靠q_“版权购?自投自制?填充昄不现实，而当前B站内容生态逐渐形成了PUGVQ专业用户创作视频）和OGVQ专业版权视频）两大c，创作者得为B站提供内容，B站回馈以Ȁ励，q原本是非常良性的互利互惠Q可随着马太效应的出玎ͼq样的商业模式已l受C质疑?/span></p><section label="Copyright 2018 iPaiban All Rights Reserved Q本样式已做版权保护Q未l正式授权不允许MW三方编辑器、企业、个Z用，q者必U）" donone="shifuMouseDownPayStyle('shifu_qmi_021')" style="margin: 0.5rem auto; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-size-adjust: auto; font-family: 微Y雅黑, "Microsoft YaHei"; font-size: 16px; width: 612.3px; border: none; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; width: 612.3px; text-align: center; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px 0px 2px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: red; display: inline-flex; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; border-bottom-width: 1px; border-bottom-style: dashed; border-bottom-color: red; display: inline-flex; font-size: 1rem; overflow-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; text-align: justify; overflow-wrap: break-word !important;">B站护城河不稳</span></span></p></section></section></section></section><p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-size-adjust: auto; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(0, 0, 0); font-size: 15px;">“做UP主赚钱？</span><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(0, 0, 0); font-size: 15px;">做UPL本不赚钱Q?/span><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(0, 0, 0); font-size: 15px;">是交个朋友?/span><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(0, 0, 0); font-size: 15px;">Q现在的前途一定是U域量变现?/span><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(0, 0, 0); font-size: 15px;">Q?/span></span><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(0, 0, 0); font-size: 15px;">一名拥有数千粉丝的UP主谈到流量变现时昑־有些无奈?/span><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(0, 0, 0); font-size: 15px;">萌新UPL揣着梦想q入B站，用“ؓ爱发电”说服自己持l更新视频内容，却最l发现到手的不过几十元时Q面对自pM个多月的辛苦努力Q多有些欲哭无泪?/span><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(0, 0, 0); font-size: 15px;"> </span></p><p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-size-adjust: auto; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-size: 15px; color: rgb(0, 0, 0);">zd奖励、创作激励、火花商业单、悬赏带货、广告合伙h……表面上看，B站ؓUPM提供了非常多的内?量变现渠道Q可对于l大多数中UP主而言Q“创作激励”才是他们的主要收入Q可在B站高举提升UPL?分成旗帜的同Ӟ有UP主计过B站“创作激励”却悄悄?021q时30?万播N?0?万播放，d更有多名B站UP在知乎上表示自从B站的创作者激励改版后收入下降明显Q部分UPL高跌q达90%?/span></p><p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-size-adjust: auto; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-size: 15px; color: rgb(0, 0, 0);">B站认己将Ȁ?分成l到了UP主，UPdȀq刺激下能够ؓq_生更多的内容，以构{B站护城河Q可问题是v量中以及萌新UPd往很难拿到所谓的Ȁ励，毕竟在没有基_丝量的情况下，中小及萌新UPd难持l获得高播放量数据?/span></p><p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-size-adjust: auto; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-size: 15px; color: rgb(0, 0, 0);">对大量的中腰部UPL_<span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">“视频一做一下午Q收入一???/span>Q付出大量的旉、金钱、技术，但收入与视频成本严重pQ却是他们中很多人面临的H态。这q属于比较好的状况，不少真拿B站当创业q_的UP主，往往投入数十万资金购|硬件、拍摄视频，可最l^台收益还不到自己投入一半，无奈亏损出局?/span></p><p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-size-adjust: auto; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-size: 15px; color: rgb(0, 0, 0);">在利益的׃下，B站大UPL团攫取流量无可厚非，可随着头部UPL有够同q_谈判的筹码后Q往往会做出更利于自己的选择Q半佛、巫师、冲、冒险雷探长{知名UPȝ陆箋dQ让Z看清了B站护城河的“虚弱”。相比漂亮的量数据Q优化UPL励模式才是B站当务之急?/span></p><section label="Copyright 2018 iPaiban All Rights Reserved Q本样式已做版权保护Q未l正式授权不允许MW三方编辑器、企业、个Z用，q者必U）" donone="shifuMouseDownPayStyle('shifu_qmi_021')" style="margin: 0.5rem auto; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-size-adjust: auto; font-family: 微Y雅黑, "Microsoft YaHei"; font-size: 16px; width: 612.3px; border: none; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; width: 612.3px; text-align: center; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px 0px 2px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: red; display: inline-flex; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; border-bottom-width: 1px; border-bottom-style: dashed; border-bottom-color: red; display: inline-flex; font-size: 1rem; overflow-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; text-align: justify; overflow-wrap: break-word !important;">遥遥无期的盈?/span></span></p></section></section></section></section><p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-size-adjust: auto; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-size: 15px; color: rgb(0, 0, 0);">?021q底Q陈睿曾l给B站定了两个小目标Q?023q实?亿MAU(月活跃用h)?024q实现盈亏^衡。目前，B站MAU已经辑ֈ3.26亿，惌?023q实?亿MAUQ意味着B站今q需要实?2.7%的MAU增长Q去q这一涨幅?0%?/span></p><p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-size-adjust: auto; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-size: 15px; color: rgb(0, 0, 0);">?024q盈亏^衡的目标可能?023q?亿MAU的目标更隑֮现?022q全q_B站净亏损75亿元Q经调整净亏损(非公认会计准则，不含股权Ȁp用、通过业务收购获得的无形资产相关的摊销开支等多项内容)67亿元Q同比扩?1.82%?/span></p><p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-size-adjust: auto; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-size: 15px; color: rgb(0, 0, 0);">赔本赚吆喝多让B站有些难看，回顾B站从刚上市时?018q至2022q的五年Q公司篏计亏损超q?91亿元?/span></p><p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-size-adjust: auto; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-size: 15px; color: rgb(0, 0, 0);">然而，Wind预测昄Q?023q?024q_哔哩哔哩依旧保持亏损Q只是幅度会有所收窄而已Q这不禁让h产生疑问QB站还要亏多久Q?/span></p><section style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-size-adjust: auto; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(136, 136, 136); font-size: 14px; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; overflow-wrap: break-word !important;">~辑｜张?/span></span></section><section style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-size-adjust: auto; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; font-size: 14px; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(136, 136, 136); letter-spacing: 0.544px; overflow-wrap: break-word !important;">审核｜吴?/span></span></section>
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